About Media and Culture Major

The Bachelor of Arts in Media & Culture (MDC) major is for undergraduate students who seek to work in media professions, or prepare for graduate school in the area of media and culture.


As an MDC student, you will develop:

  • expertise in the latest media technologies and software
  • specialized skills like media performance, production, strategic messaging, research, and analysis
  • the ability to use media in a strategic, critical way, in diverse cultural contexts

MDC students specialize in one of three concentrations:

Media Production — focuses on production and performance in various media environments, such as TV, radio, film, and online content;

Strategic Media — integrates advertising, marketing, and public relations in digital and online contexts;         

Media and Culture — builds students’ expertise on changing media industries, technology, as well as intercultural competence needed to operate successfully in media organizations.


Your dedicated program advisor will assist you throughout the duration of your study to help you choose the best coursework for your career path.